Sweaty Betty - Earth Month
Campaign look & feel for Earth Month 2023; a series of educational social posts, email and email banners highlighting Sweaty Betty's sustainability promises and successes.
Deep dive into initial concepts, colour palettes and final lockups.
Sweaty Betty Foundation - International Women’s Day
Lockup and campaign look and feel for 2023 International Women’s Day, the Buy a Bra, Give a Bra scheme from the Sweaty Betty Foundation. Designed to be in keeping with the overall SB Foundation brand guidelines, utilising acid yellow and bold, linear-based branding, with a nod to hand-drawn mark making, which lends itself to animation.
Social assets including motion, storyboard below. Additional motion by Ben Williams.
Additional in-store assets in windows and at point of sale.
