Client agency: WestCo Comms
The Brief: Westco was commissioned by Bath and North East Somerset Council to develop a website and digital campaign to help recruit more people into Early Years roles (nursery assistants and childminders). The paid advertising campaign was delivered over a 10-week period and needed a brand identity, logo, website treatment, paid social and paid media assets.
My response: Using simple primary shapes as typographical elements, coupled with a primary-style, accessible colour palette, evoking building blocks, toys, and early years learning. Strong, dynamic typography helps to call out the ‘Your / Our Future’ motif, with a yellow neon accent bringing to mind yellow highlighters, commonly used in teaching and learning.
Early concepts and thought process
