OFFICE SS14 In-store Seasonal Scheme
For the OFFICE Spring/Summer 2014 in-store seasonal scheme, I chose a bold geometric and typography-based look and feel, in order to complement and highlight the campaign imagery. The typeface was a combination of Baron Neue and some bespoke characters which I had previously designed for the Spring Summer 2014 Press Day and Lookbook concepts. I wanted to carry through those elements, with a strong 2 colour palette in to stores, using the imagery to convey a strong message of modernity, quirkiness and the exciting feeling of a brand new Summer season.
high level frieze graphics
Bespoke high-level artwork for every flagship store.
POS was eye-catching and fresh, with dynamic type and clean colours to draw customers in to various offers and promos throughout the season.
Large format graphics in window displays and in-store.