This was a university project that I undertook in my final year. It was a self initiated brief set around the idea of sustainability and the environment, aimed at encouraging young people to get involved. The idea was aimed at 16-25 year olds and was about getting them not to upgrade their mobile phones, for environmental reasons. Thousands of phones that are in perfect working order get discarded/thrown away every year, being replaced with one that causes a huge amount of energy and raw materials to manufacture. Using the idea that retro/vintage is now very much on trend among the youth, I created this poster campaign to make young people aware that if they keep their existing phone, they help the environment, and become instantly ‘cool’ by having a retro phone.
The posters were intended to be situated in the tube, 6 along the escalators, one large 16 sheet across the platform and one in the tube carriages themselves. This creates a ‘story’ as you move through the tube system, hooking you in by use of repeated graphics and more text as the posters progress. I used retro imagery and old phones like the classic nokia 3210 as inspiration, as well as more standard retro imagery like cassettes, rubix cubes and space invaders! Click the thumbnails for a closer look at the posters.
