Design / branding / event / experiential / fashion / inspiration / miss selfridge / prints / trends / visual merchandising
Inspiration: Miss Selfridge Flagship Store Redesign & ‘Designed By…’ Collection
I was out & about in Oxford St the other day and decided to stop by the new Miss Selfridge store as I’d heard it’s had a bit of a redesign. That turned out to be an understatement; it’s been transformed into some unrecogniseable from its former self. If anyone who’s been there knows, it...
Book Review: Graphic Design for Fashion
One of my new year’s resolutions was to read more Design books, so when I came across this one via Tantrum Magazine, I knew I had to get it. Working as (the only) graphic designer in a fashion company, it can be hard to get inspiration when every day is so manic and crazy and...
Trends: Dating Sites with a Twist
I’m not going to lie; this year I joined a couple of dating sites. After being horrified at the idea (I just didn’t feel old enough, or cat-lady enough yet), my friend finally persuaded me to give it a go. After being pleasantly surprised (there are some right fitties) I’ve also noticed that the stigma...
YCC London Bang Bang Briefs At Pentagram
On thursday 10th March I was kindly invited to take part in YCC London’s first ever Bang Bang Briefs; a night of ‘problem solving with a element of urgency, and whole load of passion.’ In collaboration with Naresh Ramchandani, partner at Pentagram, one of the world’s leading design agencies, and his side project ‘Do the Green...
branding / e-commerce / fashion / identity / marketing / online shopping / selfridges / website design
Selfridges: New online shopping and brand identity
Surely, you could buy online. Surely. But no. It seemed the 21st century had slipped Selfridges by… if you wanted their stuff (and there’s a lot of it…) you had to get down to Oxford St or the Bullring (or the one in Manchester, but I’ve never been there) and buy it in person. Or...
Ads I love: Wrigleys Extra ‘Banish Smelly Followers’
Now. This isn’t a clever viral marketing campaign, or guerilla gardening, or anything of that jazz. This is a plain, straight-up TV advert. And generally, most of them are bad. Not this one. It made me laugh and go ‘aw’ and feel fuzzy all at the same time. Possibly just a girly reaction, but my...
brainstorming / branding / brands / co-creation / collaboration / ideas / logos / london / marketing
Co-Creation Hub: Logo and Branding Co-Creation Day
Back on the 15th January of this year, I took part in a Co-Creation day at the Co-Creation Hub, London. We couldn’t post about the day until after the Co-Creation Hub had gone live – now it has and I’ve got some time to post about it. A group of abut 15(ish?) of us got...
