Frieze_9

Frieze_10Frieze Seasonal treatment on campaign imagery for Large Formats

For the OFFICE Spring/Summer 2014 in-store seasonal scheme, I chose a bold geometric and typography-based look and feel, in order to complement and highlight the campaign imagery. The typeface was a combination of Baron Neue and some bespoke characters which I had previously designed for the Spring Summer 2014 Press Day and Lookbook concepts. I wanted to carry through those elements, with a strong 2 colour palette in to stores, using the imagery to convey a strong message of modernity, quirkiness and the exciting feeling of a brand new Summer season.

POS was eye-catching and fresh, with dynamic type and clean colours to draw customers in to various offers and promos throughout the season.

Trend POS in-situ with wooden display units and matching tape.

Trend POS in-situ with wooden display units and matching tape.

Trend and product aspiration POS was square-shapes and highlighted with bespoke wooden strut frames; the graphics were taped directly on to the wood giving an immediate, accessible feel. Wood elements were also reflected in the window scheme with wooden-effect risers and hanging plywood. So far this has been one of my favourite schemes I have helped create for OFFICE, as I felt we really moved the brand visuals forward and built upon on the hard work of previous seasons.