Lookbook, Product Shots CD, Invitation, Envelopes Press Releases and Gift Card created for the OFFICE Spring/Summer 2013 Press Day. All elements designed and managed from concept to production and delivery.
With trends such as Urban Traveller and Game Changer, the product had a clean, bold feel, so I wanted to create a typeface and colour palette to really stand out and highlight the product. The idea was that the typography became almost abstract, to create layers over imagery, becoming almost illegible as it was printed over itself and bleeding off the edges.
The lookbook was sized at 105mm x 210mm and produced on 175gsm cyclus, with pantone-printed ‘onion skin’ translucent leaves throughout. The covers were produced on Kraft board, with pantone printed gradients and white foil stamping, with white wiro-binding.
The gift card, CD wallet and invitation was also produced on kraft board, and hand screenprinted with pantone ink. The Press releases were digitally printed both sides on 175gsm Cyclus.