OFFICE AW13 Lookbook & Press Day Elements

OFFICE AW13 Lookbook & Press Day Elements: Invitation, Gift Card, Press Releases and Product Shots CD

Lookbook, Product Shots CD, Invitation, Press Releases and Gift Card created for the OFFICE Autumn/Winter Press Day, 2013. All elements designed and managed from concept to production and delivery.

The theme of the season hinted to a stripped-back, industrial feel, with trends such as Urban Army and Baker Street. The Press Day was to be held in the Vinyl Factory in Soho, with exposed brickwork and whitewashed walls, so to emulate this look and feel I wanted to use materials which highlighted this tough, raw and back-to-basics collection.

The lookbook was sized at 210mm x 210mm and produced on 175gsm cyclus, with smaller 150mm x 150mm gloss coated pages throughout, to highlight the campaign imagery. The covers were produced on Nomad board, with Luxord gun metal foil on both sides, secured with chrome rivets.

The gift card, CD wallet and invitation was also produced on Nomad board, with Luxor gun metal foiling on front and back. The Press releases were digitally printed both sides on 175gsm Cyclus.