Poste Mistress A/W11 Window Design

As I’ve mentioned previously, I’ve started a new job at Office Shoes! Very exciting. My time at Yumi was great, I learned a lot, but I felt it was time to move on. So I’m doing the same sort of thing, Graphic Design, POS and visuals for retail, just in a bigger company. So far I’m absolutely loving it!

One of my first projects was to work on the window designs for Poste Mistress, in Monmouth St, Covent Garden. Poste Mistress is under the Umbrella of Office, specialising in high end, luxury women’s shoe brands.I thought I’d take you through briefly how a window display is designed and the finished version, from a graphics point of view.

The concept for the window was already decided before I’d started, I just had to pull it all together. One of my favourite parts is actually coming up with concepts, but I didn’t mind this as it was a fun brief to work on. Since then I’ve had to come up with various ideas for other projects so there’ll be more to show in the future. The VM team wanted an ‘enchanted woodland’ type effect, so they sourced all the props etc, I just had to draw the animals and leaves. They’d decided on a watercolour/illustrative effect, which, luckily, is my forté! We had seen the Mulberry AW11 Campaign and were inspired by the colours, but wanted to go less surreal, more typical British woodland. Here are some of the animals…

There were 6 in total, I also did a rabbit and a flying sparrow.

We wanted some leaves, printed onto vinyl around the window space, so I hand-drew a few various ones:

And created the full size graphics in illustrator, artworked into the various panel sizes:

Then I costed all the elements with the printers, and once it was approved and delivered, it was time to install….

Et Voila! I’m so happy with the way it turned out. Next is the Christmas update, which involves muchos glitter…

All images copyright to OFFICE Holdings Ltd, do not use without permission.

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  1. Wow Rachel!! That is actually amazing!! What an exciting job you have!! It has turned out so well, so no wonder your proud of it!!!

    So, so beautiful!! Especially the owl!!!

  2. Looks fantastic! I love the birds and the fox. Really nice ti read about the process too and how the separate parts became a whole. Great stuff!

  3. Rachel this is AMAZING! I absolutely love it! Gorgeous designs, LOVE the watercolour & the animals! I’d definitely want to step inside the shop xx

  4. THANK YOU so much everyone! Is really nice to hear all your thoughts. Hopefully this will be the first of many I can show! x

  5. Wow! This is gorgeous! Great job… I love the way you’ve framed the windows.. :)!

  6. These are amaaazing rach!!! I loove the little fox! (out of nerdy interest what vinyl were they printed on?)

  7. Love love love this post Rachel – it looks great xx

  8. i just love these drawings! especially the two birds..congrats!

  9. So beautiful! Especially the owl…

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