I don’t really mention it all that often but my day job is Graphic Designer at Yumi/Uttam Boutiqe. I design all the POS for the stores and concessions nationwide, the lookbooks, posters, as well as the website graphics, assist on garment designs and also run the blog and facebook and twitter pages along with the web content editor. It’s a busy, hectic job but I enjoy it, especially when the fruits of my labour get let out into the open. One of the very first jobs I had to work on in my first few days was designing the Yumi AW10 lookbook. And here it is:

I’m genuinely excited about the AW collection, there’s so much of it and it encapsulates the season so well, the designers have really done a great job.

This faux fur coat is going to be huge – I’m so excited for it. The photoshoot was great and the collection is massive this season; with new pieces getting put in production all the time! I can’t show much more than this, until it drops, but I designed all the Trend Boards for AW10 – they encapsulate the key Aw10 trends and I’m really proud of them. I’ll post them in the next few days :)

I’ll do a big AW post soon, with all the things I’m coveting from the high street and the trends they encompass; got my birthday money to spend so that’ll be useful!

If any bloggers would like a copy of the AW10 Yumi & Uttam lookbooks then just email press [at] uttamlondon.com, we’ll sort you out :)

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